Running Lean (book)

"Running Lean" by Ash Maurya is a practical guide for startups and entrepreneurs to develop successful products efficiently. It emphasizes a systematic approach to testing ideas quickly through validated learning, customer feedback, and iterative experimentation. The book introduces tools like the Lean Canvas, a visual business model, to identify risks and assumptions early. By focusing on rapid hypothesis testing and data-driven decisions, it helps teams minimize waste, improve their offerings, and increase the chances of market success. The overall goal is to build products that customers truly want while conserving resources and time.