Roy Baumeister

Roy Baumeister is a renowned psychologist known for his research on human willpower, self-control, and the nature of the self. His work explores how people manage their desires and impulses, and how self-control influences success and well-being. Baumeister has shown that self-control is like a muscle that can become fatigued but also can be strengthened over time. His studies also examine how social factors, cognition, and emotions impact our ability to regulate behavior, providing valuable insights into motivation, decision-making, and personal development.