Image for Rosie the Riveter

Rosie the Riveter

Rosie the Riveter is a cultural icon from World War II representing women who took on jobs traditionally held by men, especially in factories and shipyards, as many men went off to war. The image of Rosie, typically depicted wearing a bandana and flexing her arm, symbolizes women's empowerment and their critical role in the workforce during the war effort. The phrase “We Can Do It!” emphasizes resilience and capability. Over time, Rosie has come to embody broader themes of female strength and equality in the workplace, inspiring generations to advocate for women's rights.