Rokeach Values Survey

The Rokeach Values Survey is a psychological tool developed by social psychologist Milton Rokeach to measure core human values. It categorizes values into two sets: terminal values, which represent desired end goals in life (like happiness or freedom), and instrumental values, which are preferred modes of behavior (such as honesty or ambition). Respondents rank these values in order of importance, helping researchers understand their priorities and motivations. This survey has applications in fields like psychology, marketing, and organizational behavior, providing insights into how values influence decisions and behaviors in various contexts.