Robert Zajonc

Robert Zajonc was a psychologist known for his work on social behavior and emotions. He proposed that simpler, familiar stimuli are often more positively received than unfamiliar ones—a phenomenon called the "mere exposure effect." He also studied how emotions and social factors influence our responses, suggesting that some reactions happen automatically and without much thought. Zajonc’s research helped us understand how feelings and social interactions shape our preferences and behaviors, emphasizing the role of instinct and unconscious processes in human psychology.