Robert G. Frank

Robert G. Frank is an influential economist and author known for his work on behavioral economics and the role of social status in economic decisions. He argues that people's choices are often driven by the desire to gain relative advantages over others, rather than just maximizing personal utility. His notable books, such as "Luxury Fever" and "Falling Behind," explore how competition for status can lead to excessive consumption and societal issues. Frank emphasizes the importance of understanding human behavior in economic theory, suggesting that many economic problems arise from our social comparisons and desires for status.