Robert F. Mager

Robert F. Mager was an influential American educator and author known for developing practical methods for designing effective training and learning programs. He emphasized setting clear, measurable goals for learning—what learners should be able to do after training. Mager believed that training should focus on specific skills and behaviors, making it easier to assess success. His approaches help organizations create targeted, efficient learning experiences that truly improve performance. Overall, Mager's work has had a lasting impact on instructional design, emphasizing clarity, outcome focus, and accountability in training development.