Richard Edelman

Richard Edelman is the founder and CEO of Edelman, a global public relations firm established in 1952. He is known for transforming the PR industry by emphasizing the importance of trust between organizations and their audiences. Edelman is recognized for creating the annual Edelman Trust Barometer, which surveys public trust in institutions like government, media, and business. Through his work, he has shaped how brands communicate and engage with the public, focusing on authenticity and transparency to build strong relationships. His impact extends across various sectors, influencing both corporate communication strategies and social responsibility initiatives.