Richard D. Lewis

Richard D. Lewis is a renowned expert in cross-cultural communication and international business. He developed the Lewis Model, which categorizes cultures into three types: linear-active (task-oriented and organized), multi-active (emotion-driven and flexible), and reactive (listening-first and consensus-focused). His work helps individuals and companies understand cultural differences to improve communication, negotiation, and collaboration across diverse regions. Lewis has authored influential books on international business practices and cultural understanding, making complex intercultural concepts accessible and practical for global interactions.