Research Design: Qualitative, Quantitative, and Mixed Methods Approaches

Research design refers to how a study is planned to gather and analyze information. Qualitative research focuses on understanding people's experiences, feelings, and perspectives through methods like interviews or observations, providing detailed insights. Quantitative research uses numerical data and statistical analysis to identify patterns, relationships, or trends, often through surveys or experiments. Mixed methods combine both approaches to leverage their strengths, offering a comprehensive view by capturing detailed insights and measuring them numerically. Each approach is chosen based on the research question and what kind of information is most useful to answer it.