Reputation Risk

Reputation risk refers to the potential for a company's or individual's public image to be damaged, which can lead to losing trust, customers, or business opportunities. It can arise from negative news, poor customer experiences, unethical behavior, or social media backlash. Managing this risk involves maintaining good practices, transparent communication, and addressing issues promptly to protect and preserve the valued perception others have. Essentially, reputation risk affects how people perceive and trust a brand or person, influencing their decisions and relationships.