
Ren
Ren (research and development expenditure as a percentage of revenue) is a financial metric used to measure how much a company invests in innovation relative to its sales. It indicates the company's focus on creating new products, improving existing ones, or advancing technology. A higher Ren suggests a strong commitment to innovation, which can lead to future growth and competitive advantage. Conversely, a lower Ren might indicate less emphasis on R&D. This metric helps investors and analysts assess a company's dedication to innovation and its potential for long-term success.