REI (Recreational Equipment, Inc.)

REI (Recreational Equipment, Inc.) is a well-known American retailer specializing in outdoor gear and apparel for activities like hiking, camping, cycling, and climbing. Founded in 1938, REI operates both physical stores and an online shop, promoting a cooperative business model where members can receive discounts and participate in profits. The company emphasizes sustainability and outdoor stewardship, encouraging people to enjoy and protect the environment. REI also offers classes, events, and rentals to help individuals engage with outdoor activities, making them an essential resource for outdoor enthusiasts.