Reference Group Theory

Reference Group Theory explains how individuals gauge their beliefs, behaviors, and choices by comparing themselves to specific groups they identify with or aspire to join. These groups serve as standards or benchmarks, influencing opinions and decisions even if the person isn’t an active member. For example, someone might adopt certain fashion styles or attitudes to align with the values of a reference group like friends, colleagues, or social communities. Essentially, people look to these groups for guidance on how to behave and what to value, shaping their identity and social interactions.