Reciprocity Theory

Reciprocity Theory suggests that people tend to respond to actions in kind. If someone does something nice for you, you're likely to feel a sense of obligation to return the favor. This principle helps to build social bonds and maintain relationships, as mutual exchanges create trust and cooperation. It operates in various contexts, from personal interactions to business, where reciprocal behavior fosters a balanced give-and-take. Essentially, it's about the idea that kindness and support are often returned, encouraging a cycle of goodwill and collaboration among individuals and groups.