Rainmaking

Rainmaking refers to the process of generating new business or revenue for a company, often through networking, relationship-building, and sales skills. This term is commonly used in professional services, like law and consulting, where successful rainmakers are individuals who can attract clients and create opportunities. Their ability to connect with potential clients, understand their needs, and effectively present solutions is crucial for the growth and sustainability of the business. Essentially, rainmakers are key contributors to a company's success by driving essential business development efforts.