qualitative evaluation methods

Qualitative evaluation methods involve collecting non-numerical information to understand how and why certain outcomes occur. These methods include interviews, focus groups, observations, and analyzing documents, which help explore people's experiences, perspectives, and motivations. Instead of measuring things with numbers, qualitative evaluation provides in-depth insights into the context, meaning, and complexities of a program or process. This approach is useful for understanding the quality and impact from the viewpoint of those involved, offering rich, detailed information that helps inform improvements and decisions.