Qualitative and Quantitative Analysis

Qualitative analysis involves examining qualities or characteristics, such as opinions, feelings, or descriptions, to understand the 'why' and 'how' behind a phenomenon. Quantitative analysis, on the other hand, focuses on numerical data and measurements, allowing for statistical evaluation and comparisons. While qualitative methods provide insights into underlying reasons and contexts, quantitative methods offer measurable and often generalizable results. Both approaches are valuable in research, complementing each other to give a comprehensive understanding of a subject.