Protected Designation of Origin (PDO)

Protected Designation of Origin (PDO) is a certification used in the European Union to recognize products that are made in a specific region using traditional methods. For a product to receive PDO status, it must be produced, processed, and prepared in that defined area, ensuring authenticity and quality. This label is commonly applied to foods and beverages, such as cheese, wine, and cured meats, signaling to consumers that they are purchasing a genuine product tied to its geographical origin. PDO enhances consumer trust and preserves regional culinary traditions.