Promotion Strategy

A promotion strategy outlines how a business communicates with its customers to increase awareness and sales of its products or services. It involves selecting the right messages, channels (like advertising, social media, or events), and timing to effectively reach the target audience. The goal is to inform, persuade, and remind potential customers about the brand, ultimately influencing their purchasing decisions. A well-crafted promotion strategy helps differentiate a brand in the market and fosters customer loyalty by engaging them meaningfully.