Product Launch

A product launch in product marketing is the process of introducing a new product to the market. This involves planning and executing promotional strategies to create awareness and excitement among potential customers. Key activities include market research, defining the target audience, crafting messaging, and utilizing various channels like social media, advertising, and events. The goal is to successfully position the product, encourage initial sales, and build lasting customer relationships. An effective launch can drive growth and establish the product as a valuable solution in its market.