projection mapping

Projection mapping is a technology that transforms irregularly shaped objects or surfaces into dynamic displays. By projecting images and videos onto these surfaces, the visuals can create an illusion of movement and depth, making the object appear alive or animated. This technique is commonly used in art installations, concerts, and advertising to enhance storytelling and engage audiences. Unlike traditional projections onto flat screens, projection mapping adapts to the contours and features of the target surface, resulting in a captivating visual experience that blends digital content with the physical world.