Prof. Peter McKeage

Professor Peter McKeage is an academic known for his work in the field of psychology, particularly focusing on how individuals perceive humanitarian needs and the implications for charitable behaviors. His research often explores the factors that motivate people to give and how these motivations can be influenced by social and cultural contexts. By studying these dynamics, he contributes valuable insights into effective fundraising strategies and the psychology behind altruism, ultimately aiming to enhance the impact of charitable organizations and promote social well-being.