Pricing Models

Pricing models are methods businesses use to determine how much to charge for their products or services. They can be based on costs (covering expenses plus profit), value (what customers are willing to pay), competition (matching or beating competitors’ prices), or market conditions. Common models include fixed pricing, subscription, pay-per-use, or tiered plans. Choosing the right model helps maximize sales, competitiveness, and profitability while aligning with customer expectations.