Prescriptive Analysis

Prescriptive analysis in business intelligence involves using data to determine the best course of action for a specific situation. It goes beyond simply describing what has happened or predicting what might happen; instead, it provides recommendations on how to achieve desired outcomes. By analyzing data patterns and applying models, prescriptive analysis helps businesses make informed decisions, such as optimizing operations, managing resources, or improving customer experiences. Essentially, it guides organizations on what actions to take to maximize success and minimize risks.