Porter's Five Forces (Michael Porter)

Porter's Five Forces is a framework that analyzes the competitive environment of a business. It includes: 1. **Threat of New Entrants:** How easy it is for new companies to enter the market. 2. **Bargaining Power of Suppliers:** The influence suppliers have on prices and terms. 3. **Bargaining Power of Buyers:** The power customers have to affect pricing and quality. 4. **Threat of Substitute Products:** The risk of customers finding alternatives to a product or service. 5. **Industry Rivalry:** The level of competition among existing businesses. Together, these forces help understand market dynamics and strategic positioning.