Popular culture in India

Popular culture in India encompasses the vibrant, diverse customs, entertainment, and trends enjoyed by most people across the country. It includes Bollywood films, music, fashion, sports like cricket, festivals, and social media trends. These elements reflect India's rich traditions while also embracing modern influences, creating a dynamic mix that shapes daily life and collective identity. Popular culture serves as a means of entertainment, social connection, and expression, often crossing regional and linguistic boundaries to unite people through shared interests and contemporary lifestyles.