Ekta's influence on popular culture

Ekta Kapoor is a prominent figure in Indian television and film, known for creating popular TV shows and films that resonate with the masses. Her storytelling often incorporates relatable family dramas, social issues, and romance, shaping public perceptions and cultural norms. Ekta's productions, particularly through her company Balaji Telefilms, have introduced iconic characters and catchphrases that have entered everyday vernacular. She has also played a significant role in promoting serial formats that have influenced viewing habits in India, making her a pivotal force in shaping modern Indian entertainment and popular culture.