Platform Revolution (book)

"Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You" is a book by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Paul Choudary that explores the rise of platforms like Uber, Airbnb, and Amazon. It explains how these digital infrastructures connect users and providers, creating value through interactions and network effects. The authors discuss the implications of this shift for businesses, economies, and society, highlighting strategies for success in platform markets. Ultimately, the book provides insights into thriving in a world increasingly dominated by platform-based business models.