Marshall Van Alstyne

Marshall Van Alstyne is a professor and researcher known for studying how technology and networks shape business and society. He focuses on understanding digital platforms, network effects, and strategies companies use to grow and compete in the digital economy. His work helps explain how online marketplaces, social media, and other digital services influence innovation, marketing, and organizational design. Van Alstyne’s insights assist businesses and policymakers in making informed decisions about technology's role in economic and social development, emphasizing how connected networks create value and competitive advantage.