Pikes

Pikes are units used by nutritionists and health professionals to measure the amount of fruit and vegetable content in a food or drink, based on how closely it resembles fresh produce. The Pikes score helps assess the quality and healthiness of different items by assigning points that reflect their nutritional value. A higher Pikes number indicates a higher proportion of real fruits and vegetables, suggesting a healthier choice, while a lower score means less fresh produce and possibly more processed ingredients. This system encourages consumers to select options richer in natural, wholesome ingredients.