
Peter Morton
Peter Morton is an American businessman best known for co-founding the Hard Rock Cafe chain in 1971, which combines American cuisine with rock music memorabilia. He played a pivotal role in popularizing the concept of themed restaurants. Morton also significantly expanded the brand globally and contributed to the creation of Hard Rock Hotels and Casinos. Apart from his success with Hard Rock, he has been involved in various ventures in entertainment and hospitality, establishing himself as a prominent figure in the restaurant industry. His innovative approaches have influenced dining experiences worldwide.