Pay-Per-Lead (PPL) Affiliate Marketing

Pay-Per-Lead (PPL) Affiliate Marketing is a performance-based advertising model where affiliates earn a commission for generating leads for a business. Instead of getting paid for sales, affiliates get rewarded when a referred visitor takes a specific action, such as signing up for a newsletter, requesting a quote, or filling out a contact form. Businesses benefit by receiving potential customers who have expressed interest, while affiliates earn money by effectively promoting products or services to their audience. This model is often used in industries like real estate, finance, and education, where lead generation is crucial for business growth.