Cost-per-action (CPA) Marketing

Cost-per-action (CPA) marketing is a performance-based advertising model where advertisers pay only when a specific action is completed, such as a purchase, sign-up, or download. This approach aligns costs directly with results, making it efficient for advertisers to measure return on investment. Affiliates or publishers promote products or services, earning a commission when the desired action occurs. CPA marketing is beneficial because it minimizes risk—advertisers pay for measurable outcomes rather than just exposure—and encourages highly targeted, effective marketing efforts.