pattern matching

Pattern matching is a cognitive process where the brain recognizes similarities or regularities in information. When we encounter a problem or situation, we compare it to past experiences to identify familiar elements. This helps us make decisions or predict outcomes based on previous knowledge. For example, when you see a new song by an artist you like, you might recognize similarities to their earlier hits, which influences your expectation of its quality. In essence, pattern matching enables us to make sense of the world by linking new information to what we already know.