Panels and Communities

Panels and communities in advertising and marketing effectiveness research refer to groups of individuals selected to provide insights on marketing campaigns. A panel is a consistent group of people who are surveyed over time to track changes in their opinions and behaviors. Communities, on the other hand, are often dynamic groups engaging in discussions and feedback, allowing for a deeper understanding of consumer sentiments. Both panels and communities help businesses evaluate how well their advertisements resonate with audiences, ensuring that strategies are data-driven and relevant to consumer needs.