David Poltrack - CBS

David Poltrack is a notable figure in television and media research, particularly known for his work with CBS. He has been instrumental in developing audience measurement methodologies that help networks understand viewer behavior and preferences. His insights into ratings and demographics have guided programming and advertising strategies, significantly impacting how networks produce content and engage audiences. Poltrack's contributions extend to exploring new media trends and adapting traditional metrics to the evolving landscape of television, ensuring that broadcasters can effectively connect with viewers amid changing technologies.