outbound sales

Outbound sales is a proactive approach where a sales team reaches out directly to potential customers, typically through calls, emails, or messages, to introduce products or services. Instead of waiting for customers to inquire, the sales team identifies and contacts prospects who might benefit from the offering, aiming to generate interest and close deals. This method requires research and strategy to target the right audience and often involves personalized communication to build relationships and persuade prospects to become customers.