Opt-in systems

Opt-in systems are processes where individuals explicitly choose to participate or receive a service, communication, or offer. This means they actively give their consent, typically by signing up or ticking a box, before any action occurs. For example, when you subscribe to a newsletter, you are opting in, indicating you want to receive emails from that organization. This approach ensures that participation is voluntary and that organizations respect personal preferences and privacy. Opt-in systems help build trust and comply with regulations by making sure people agree to the specific use of their data or communication.