Opportunity Analysis

Opportunity Analysis is a process used in competitive analysis to identify potential areas for growth or improvement within a market. It involves examining competitors to understand their strengths and weaknesses, as well as market trends and consumer needs. By pinpointing gaps where competitors are lacking or where consumer demand is unmet, businesses can uncover opportunities to introduce new products, enhance services, or refine strategies. Ultimately, this analysis helps companies position themselves more effectively in the marketplace to gain a competitive edge and drive success.