Competitive Intelligence

Competitive Intelligence (CI) refers to the process of gathering and analyzing information about competitors and the market to inform business strategy. In the context of market analysis, CI helps companies understand their competitors' strengths, weaknesses, products, and business practices. By assessing this information, businesses can identify market opportunities, threats, and trends, allowing them to make informed decisions, improve their offerings, and stay ahead in a competitive landscape. Ultimately, CI is about using insights to enhance strategic planning and drive success.