Opportunities

In a SWOT analysis, "Opportunities" refer to favorable situations or trends in the environment that an organization can leverage for growth or improvement. These could include emerging markets, changes in consumer preferences, advancements in technology, or regulatory changes that could benefit the organization. By recognizing and taking advantage of these opportunities, a business can enhance its competitive position, expand its offerings, or increase its market share. Essentially, opportunities are external factors that hold potential for positive impact and success.