OpenTravel Alliance

The OpenTravel Alliance (OTA) is an organization that creates standards for data exchange in the travel industry. It helps different companies, like airlines, hotels, and travel agencies, communicate more effectively by using common formats for sharing information, such as reservations and travel itineraries. By establishing these standards, OTA improves efficiency, reduces errors, and enhances the overall travel experience for consumers and businesses alike. Think of it as a universal language for the travel industry that simplifies communication and fosters collaboration among various stakeholders.