Online Mystery Shopping

Online mystery shopping is a method used in market research where individuals, known as mystery shoppers, assess and evaluate the online shopping experience of a company. They browse websites, place orders, and interact with customer service, all while pretending to be regular customers. Their feedback helps businesses understand their strengths and weaknesses, improve customer service, and enhance the overall shopping experience. This process provides valuable insights into how well a company meets customer expectations without them being aware of the evaluation.