Online Customer Behaviour Analysis

Online Customer Behaviour Analysis involves studying how consumers interact with websites and digital platforms. This includes tracking actions like browsing, clicking, purchasing, and reviewing products. By analyzing this data, businesses can gain insights into customer preferences, identify trends, and improve user experiences. Understanding these behaviors helps companies tailor their marketing strategies, optimize website design, and enhance customer service, ultimately leading to increased satisfaction and sales. In essence, it's about using data to understand and anticipate what customers want while they shop online.