O.C. Ferrell

O.C. Ferrell is an influential American scholar and professor recognized for his work in business ethics and marketing. He has contributed significantly to understanding how ethical decision-making impacts organizations and their stakeholders. Ferrell co-authored the widely used textbook "Marketing" and has published extensive research on ethical practices in business. His work helps companies navigate moral challenges in the marketplace, promoting responsible behavior and integrity in business operations. Through his teachings and publications, Ferrell has influenced how businesses approach ethics, emphasizing the importance of aligning corporate practices with social responsibility.