International Marketing Ethics and Social Responsibility

International marketing ethics and social responsibility refer to the moral principles and standards that guide businesses when promoting their products or services globally. This involves respecting cultural differences, ensuring truthful advertising, and avoiding exploitative practices. Companies are expected to consider the social and environmental impact of their actions in various countries. By prioritizing ethical behavior and responsibility, businesses not only build trust with consumers but also contribute positively to society and the planet, recognizing that their activities can affect communities beyond just profit margins.