NPD Group

The NPD Group is a market research company that tracks consumer buying habits and industry trends across various sectors, such as retail, technology, and entertainment. They collect data through surveys, sales reports, and other sources to help businesses understand what consumers want, how much they buy, and how different products perform in the market. This information helps companies make informed decisions about product development, marketing strategies, and sales forecasts. Essentially, NPD provides valuable insights into consumer behavior and market dynamics, enabling brands to better meet customer needs and stay competitive.