Game publishing

Game publishing refers to the process of producing and distributing video games to players. A publisher supports developers by financing the game's development, marketing it, and handling distribution channels like retail and digital platforms. They often help with quality assurance and ensure the game meets industry standards. Publishers work to promote the game to reach a wide audience, utilizing various strategies to generate sales and engagement. Essentially, they connect the creative efforts of developers with the market, ensuring that games can be enjoyed by players worldwide.