Normative authority

Normative authority refers to a type of influence or power based on accepted norms, values, or standards within a particular society or group. It arises when individuals or institutions are recognized as legitimate sources of guidance regarding what is considered acceptable behavior or beliefs. For example, a university may have normative authority in educational matters, while a religious leader might hold it in spiritual contexts. People turn to these authorities because they trust their wisdom or expertise in shaping societal expectations and helping others understand what is right or appropriate in various situations.